Many medical students know "The Legend of Once," in which a fabled Hispanic patient interprets the instructions on his prescription bottle - which read take once daily - to mean "take eleven daily" because the Spanish word for eleven is once, pronounced ón-say.
Hospital marketing professionals have found that establishing closer doctor-patient relationships should begin at the point where many patients first encounter their physicians: the Internet.
Hospitals and health care systems incorporating 3D animation into their online marketing see higher levels of patient engagement and an increased perception of quality care.
The concept is branded "HeLP 4 Patients", which stands for "Health Literacy Pathway for Patients", a four-step health literacy process designed to reduce preventable readmissions due to improper self-care.